FASHION AND BEAUTY
In the world of fashion, we created an extensive public relations campaign to mark the launch of Levi’s Engineered Jeans collection in Quebec. This campaign included organizing private shows for leading fashion writers, sending samples of the collection to a carefully selected group of celebrities and coordinating a troupe of dancers dressed in the new Engineered jeans, who toured Montreal’s trendiest bars.
We introduced the Quebec media to US-based Lands’ End, which specializes in catalogue sales of clothing and household products. We represented Ray-Ban for a number of years, handling fashion magazine buys for its products and new product launches involving stylists and fashion writers.
In the world of beauty, we successfully launched several new products for Dove, Pond’s, Nivea, Eucerin, Dermaglow, CeraVe and Carmex lip balm.
Reeves & Associés arranged for a number of prominent Quebec artists to take part in a benefit for the Look Good Feel Better program for women living with cancer. This event, sponsored by Vaseline Intensive Care, raised $5,000 for the program, which boosts the confidence of women who are fighting for their lives.
We introduced the Quebec media to US-based Lands’ End, which specializes in catalogue sales of clothing and household products. We represented Ray-Ban for a number of years, handling fashion magazine buys for its products and new product launches involving stylists and fashion writers.
In the world of beauty, we successfully launched several new products for Dove, Pond’s, Nivea, Eucerin, Dermaglow, CeraVe and Carmex lip balm.
Reeves & Associés arranged for a number of prominent Quebec artists to take part in a benefit for the Look Good Feel Better program for women living with cancer. This event, sponsored by Vaseline Intensive Care, raised $5,000 for the program, which boosts the confidence of women who are fighting for their lives.