CONSUMER MARKETING

Marketing consumer products in today’s world requires the ability to cultivate relationships with target publics. We are able to attain that goal by using a combined communications/ marketing plan, a brand loyalty campaign and product launches aimed at the public and your customers.

Lining up media coverage, organizing special events and distributing product samples are only a few examples of what we can do for our customers. We determine the best method for you to convey your message.

We are no strangers to the design of Italian mopeds and scooters, including Vespa, Piaggio, Moto Guzzi, Aprilia, Peugeot and Sym. For more than five years, we have represented these legendary brands to the media and among retailers, and at various trade shows.

We are responsible for all public relations for PepsiCo in Quebec. We have organized the very successful launch of a number of new Pepsi ad campaigns featuring various spokespersons, including Claude Meunier. We also launched several new Pepsi products: Pepsi Next, Pepsi Retro, Pepsi Lime and 7Up Eco-green, which comes in a 100% recycled plastic bottle.

For more than a decade, we have been responsible for creating an annual communication program in Quebec for Timex, including launching new products for the Timex, Guess and Nautica brands, and product placement among the media.

We were responsible for public relations campaigns for a variety of new Waterpik products in Quebec, including Cascadia Shower Heads and Flexible Shower Massage, the Foot Retreat Spa and the AccuReach Massager. We orchestrated the public relations activities for Mini Mission, a mystery adventure in Barcelona that highlights Mini Cooper S. We also put together the promotional materials for a Bridgestone/Firestone survey of the winter driving habits of Canadians.