SPORTS

Whether you are interested in a sports sponsorship or promoting a sports-related product, we will develop a unique concept that is guaranteed to achieve the desired results. We can incorporate the sponsorship into your marketing plan, and provide all of the communication support required to make the sponsorship a success in the eyes of the media, your clients and your employees.

If you have never ventured into the world of sports sponsorship, we will conduct a study to determine which type of sponsorship would be most suitable for your company.

We were deeply involved in the sport of freestyle skiing for many years, overseeing all media relations surrounding a World Cup freestyle ski event at Tremblant, which included organizing a press conference and coordinating the operations of the Press Room throughout the event. In recent years, we have organized media tours with athletes such as Alexandre Bilodeau and Jean-Luc Brassard, and have trained spokespersons and planned events for the clients and employees of several freestyle ski sponsors, including Owens-Corning, Westroc and Ericsson.

We have also organized media and event tours for some of our clients, featuring athletes such as Olympic figure skating medallist Joannie Rochette and Olympic snowboarding medallist Jasey-Jay Anderson.

We have handled the promotional activities for Bausch & Lomb sports clinics, launched Olympic coins for La Monnaie de Paris and assisted Motorola in its sponsorship of an exhibit that focused on the Montreal Canadiens.